UK Based, Dark Cinematic Rock artist and designer BROCARDE has released the gothic infused, self-directed official music video for “World Upside Down.” Featuring Ray Luzier (KoRn) on drums, “World Upside Down” is off of the upcoming EP, Love Me Till I’m Beautiful, due out July 10th, 2020.
BROCARDE has also unveiled a visually intense, horror themed trailer for the title track off of Love Me Till I’m Beautiful. The 33 second snippet has already garnered over 100,000 views, leaving fans enthusiastically ready for July 10th!
“Love Me ’Til I’m Beautiful is a cinematic horror story, it captures the fragility of love and menacing rage of hate, in an apposing battle that leaves even me feeling unsettled. It’s a journey through my emotions, orchestrated delicately and frantically, I love being able to bring my imagination to life in a way that feels so raw and passionate.” – BROCARDE
- Love Me ’Til I’m Beautiful (Radio Edit)
- World Upside Down
- Love Me ’Til I’m Beautiful (Acoustic)
- Love Me ’Til I’m Beautiful (Extended Version)
Brocarde is music, Brocarde is fashion. Brocarde is a curious and vastly charismatic alliance of the two art forms. A woman of extremes and mystery who cannot be easily categorized but if you imagine the operatic voice and gothic hair of Kate Bush with the and drama of metal you get somewhere near.
She lives in the country, arrives in SoHo London like she could take down the city wearing the sartorial version of her own song with lyrics embroidered on the bodice. A black velvet dress in a heat wave. The velvet is exquisitely soft and silky. Velvet poetry. Her make up is perfect, bow lips, big eyes, unworldly lustrous lashes, her long and raven hair shines; she is both seductive and doll like. There will be a small range of dresses and jackets to accompany each song. Although Belgian haute couture designer Ann Demeulemeester once embroidered lyrics to Patti Smith songs on her shirts no song writer has ever expressed their lyrics into a fashion statement as well as a song. No artist has ever sung and embroidered the feelings in their heart on their very beautiful sleeve, or in this case, bodice. Limited edition jackets and dresses will sell for around 400.
It’s no surprise that Brocarde writes the detailed story line that will become the video for each song. The video seems the wrong word. These films are small gothic horror epics with confronting lyrics and arresting visuals. They are beyond powerful. They are epic.
“I see things visually and then I will write something. If someone walks through the door, gets whacked on the head with a shovel and falls into a pit I would wear what I was seeing.” She explains how her musical and visual senses are entwined.
Brocarde is comfortable being on her own and living off her own company for inspiration. -“People inspire me immensely but I feel I need solitude to make sense of everything.”
She comes over confident, like she could handle anything. But says “I’m emotionally driven, so it has to come from my heart, otherwise I get lost.”
“I have an awkwardness at having to mix and mingle yet I have a side of me that loves to get on stage and sing and perform. Maybe I find it easier to express myself indirectly. I am not open yet I write telling everyone how I am feeling.”