Glasgow, UK based Rock band MASON HILL has released the official music video for their blistering metal single, “D.N.A.” Directed and produced by David Barras and Scott McKay for Strangeboat Productions, “D.N.A.” is the third single off the band’s chart dominating debut album, Against The Wall.
“D.N.A.” is also dominating German and French charts, sitting comfortably on Rock Antenne FM’s’ top 20 and hitting top 10 in the Heavy 1 French radio chart.
“A blistering and hook filled bit of gleaming modern metal, it manages to perfectly mesh heaviness with melody that shows a maturity way beyond most of their peers.
Released on March 5th, Against The Wall achieved the UK national album chart at number 19, taking a coveted top 20 album position, and reached over 750,000 streams on Spotify. The long awaited album, which received critical acclaim from both media and fans alike, also hit number 1 in the UK rock album chart. It is the first time a rock band has debuted with their album in the UK Top 20 since Greta Van Fleet in 2018 and also the first time a British rock act as debuted with their album in the UK Top 20 and # 1 in the UK rock album chart since Royal Blood and Lonely The Brave back in 2014!
It is an incredible achievement for new British rock band, starting from an almost zero sales base and during a pandemic when there has been no traditional retail, no live shows or touring opportunities. The innovative marketing campaign run by both 7Hz Productions (ADA) and the band involved a six month fan building initiative utilizing the band’s social platforms, streaming performances, virtual ‘in store’ launch events, dark ad audience building and strategic media take over promotions. Coupled with very positive press reviews, online reviews, regional radio support, and four Planet Rock playlist additions, the band’s new album has connected musically with rock fans resulting in a surge of sales.
The band is set to release their next digital single, a cover of the 2005 Foo Fighters hit “The Best Of You,” all platforms on April 23, 2021.